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NCIT: Embrace Family and Advocacy in Branding
National Collaborative for Infants and Toddlers (ncit) is an organization that advocates for pregnant mothers and post-natal children up to the age of three within the minority community. With the brand, it’s important to bring in boldness and color while also providing helpful information on parenting, advocacy, policy and childhood growth and development.
Programs
Canva
Adobe InDesign
Figma
Adobe Photoshop
Adobe Illustrator
Skills
Animation
Brand Identity
Social Media
Website
Dilemma
The original logo wasn’t scaleable and didn’t lend itself to the parent and child-related content space. It was moved towards being more scientific and unapproachable. Essentially, the client wanted to revamp the brand to feel more relatable to the majority.
Progress and Updates
The website design continued that fun and playful energy created by the new branding with incorporating children’s toy elements like building blocks, playing cards, rattles, etc. Phase one of the site was approved for testing to gain additional feedback. From the feedback, we found that there were some things that needed to be update for future growth patterns. These new needs included updating the “What can you do?” section, Partners section, Partners landing page and adding in an Events section to the homepage.
Role - Designer
In 2023, Studio Mosaic entered collaboration with National Collaborative for Infants and Toddlers. Initially, I started off working on the branding in collaboration with the design department head and creative director to develop the logo and extended branding. In researching child-related branding, I found that most follow lowercase and rounded font styles and bright colors in their branding.
This project primarily focused on branding, monthly social media designs, and website design with evolving edits for additional needs. The social posts and website were in collaboration with other department designers, developers, and project managers.
Playfulness continues but now let’s slide in some animation.
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